Privacy policy
Our top priority is the protection of information and ensuring your privacy while browsing our Website. Therefore, we take appropriate security measures and care for your convenience while using our resources. This policy sets out the rules, scope, and purposes of your data processing, as well as your associated rights and obligations.
Terms and Key Concepts:
• Website – the online store located at: dankovska.com.
• User – a natural person using the Website.
• Company (Data Controller) – MB Dankovska, Registration code: 307596292, Legal address: Žaros g. 36A / 105, LT-04125, Vilnius, Lithuania.
• GDPR – Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.
The Data Controller is: MB Dankovska, Žaros g. 36A / 105, LT-04125, Vilnius, Lithuania, Reg. code: 307596292. For all questions regarding personal data processing and the exercise of your rights, you can contact us via email: info@dankovska.com.
Purposes and Legal Grounds for Data Processing
1. Online Shopping and Services We process your data to the extent necessary to conclude and execute a sales contract and offer our other services, such as:
1. Providing the Website where our products are presented and sold;
2. Organizing regular and cyclical promotional programs;
3. Processing completed transactions, including payment processing and shipping goods;
4. Handling requests related to consumer rights (e.g., returns before and after the conclusion of the sales contract);
5. Providing order information, sending newsletters, and conducting direct communication via email;
6. Ensuring the security, functionality, and stability of our services;
7. Evaluating data related to the purchase process, including returns and cancellations;
8. Offering and processing gift vouchers and discounts.
Legal basis: Performance of a contract (Art. 6(1)(b) GDPR) or the legitimate interest of the company (Art. 6(1)(f) GDPR).
2. Presentation of Products and Services Your data may be processed to analyze the frequency of products viewed on the Website, personalize the presentation of goods, and adapt recommendations according to your preferences.
Legal basis: Our legitimate interest related to direct marketing (Art. 6(1)(f) GDPR).
3. Advertising, Market Research, and Data Analysis We use your data for marketing purposes to:
1. Create target groups of users with similar interests on social networks (Instagram, Facebook, TikTok);
2. Collect demographic information and study Website usage habits;
3. Plan and analyze the effectiveness of promotional activities.
Legal basis: Legitimate interest related to direct marketing (Art. 6(1)(f) GDPR).
What Data Do We Process?
1. For Website registration: Name, surname, and email address.
2. For account management: Name, surname, phone number, email address, gender, delivery address (street, house/apartment number, zip code, city, country).
3. For newsletters (marketing): Email address, phone number, date of birth.
4. For contract execution (with or without registration): Name, surname, email address, phone number, delivery address, and data regarding your purchases on the Website.
5. For processing returns: Bank account or payment card details.
6. For communication with us: Name, surname, transaction details (ordered items, address), and contact details.
Data Subject Rights
Regarding the processing of personal data, you have the right to:
1. Delete your account and personal data: There is no automatic "Delete Account" button on the Website. To delete your account and all associated data, you must send a request in free form to: info@dankovska.com.
2. Object to data processing for specific purposes (partially or fully).
3. Restrict data processing for a specific period or scope.
4. Rectify personal data (you can also do this yourself in your personal account).
5. Withdraw consent for newsletters at any time.
6. Data portability: Request the transfer of your data to another entity.
7. File a complaint with a data protection supervisory authority (in Lithuania – State Data Protection Inspectorate / VDAI).
Information on the outcome of your request will be provided within one month. Please note: even after an account deletion request, we are legally required to retain part of the transaction data for tax compliance.
Data Retention Period
We store personal data:
1. Until you request account deletion via email;
2. Transaction data – for 5 years from the end of the tax year in which the tax obligation arose (legal requirement);
3. Customer service data – for 2 years after the last contact;
4. For marketing purposes – until you withdraw your consent (unsubscribe).
Data Transfer and Payment Systems
We transfer your data to partners only to the extent necessary to achieve specific purposes (e.g., courier services, IT providers, cloud storage, and analytics services).
Payment Systems: For your convenience and security, we have integrated various payment methods. During the checkout process, your data may be transferred to one of the following operators (depending on your choice): Stripe, PayPal, Klarna, Apple Pay, Google Pay, Revolut, Paysera, as well as banking service providers via the Bank Link system. At the moment of payment, these operators become independent controllers of your payment data.
Cookies
The Website uses cookies — small text files stored on your device. They allow us to recognize the device, maintain the session, adapt website content, and provide personalized advertising. You can manage cookies in your browser settings.
Social Networks and Advertising Technologies
Facebook and Instagram (Meta)
We use advertising tools provided by Meta (Facebook Ireland Ltd.).
• Custom Audience: Allows us to upload encrypted lists of our customers' email addresses. If you are registered on Instagram or Facebook with the same address, the platform will show you our advertisements.
• Meta Pixel: A code on our website that communicates with Meta servers. it tracks your actions on the website to show you personalized ads on Instagram and Facebook and evaluate ad effectiveness.
TikTok Pixel Our website uses the TikTok Pixel code. When you visit the site, information is sent to TikTok, allowing us to show you relevant ads within the TikTok platform.
Google Ads and Analytics
We use Google Analytics, Google Ads, and Google Tag Manager.
• Google Analytics analyzes how the website is used. IP anonymization is active on our site.
• Google Ads Customer Match allows us to provide a protected database of customer email addresses to Google tools to show you tailored offers on YouTube, Gmail, or Google Search.
How to Opt-out:
1. Block third-party cookies in your browser settings.
2. Install the Google Analytics Opt-out browser add-on: https://tools.google.com/dlpage/ gaoptout.
3. Disable personalized Google ads here: https://www.google.com/settings/ads.
Changes to the Privacy Policy
The Website's features and legislation may change; therefore, we reserve the right to change this Privacy Policy in the future. New versions will be published on the Website.
Last updated: March 25, 2026.